SERVICE / VIDRIO 30

Know what your store is saying.
In 30 minutes.

A retail and visual merchandising diagnostic for spaces that look busy but don't sell like they should. You leave with a score and one clear direction.

BOOK VIDRIO 30→
WHO IT'S FOR
  • Luxury and premium boutiques preparing a launch or refit
  • Travel retail and department-store spaces under pressure to convert
  • Brands whose windows and displays no longer feel like them
  1. 01 /

    BOOK

    Send a short enquiry below. VIDRIO replies with a time and what to prepare.

  2. 02 /

    SEE

    30 focused minutes in your space — or by photos and video — through the customer's eye.

  3. 03 /

    SCORE

    Visibility, clarity, hierarchy, balance and commercial impact, each scored 0–20.

  4. 04 /

    DIRECT

    One clear direction: what to change first, and why it will matter.

V/30 — DIAGNOSTIC

VIDRIO
30

30 minutes.
5 dimensions.
1 clear direction.

A focused diagnostic of how your space, product and brand are actually perceived — and what to change first.

DISCOVER VIDRIO 30→FULL DETAILS→
VISIBILITY01 /
CLARITY02 /
HIERARCHY03 /
BALANCE04 /
COMMERCIAL IMPACT05 /
V/30 SCORING SYSTEM

Each dimension is scored 0–20. The combined total is your V/30 score out of 100 — a directional read on perception, not a pass/fail grade.

DimensionWhat it measuresScore / 20%
01VISIBILITY
How quickly a customer can locate the product, focal point and navigation logic in the space.
14
70%
02CLARITY
Whether the message of the display is single-minded and free from competing visual claims.
11
55%
03HIERARCHY
The sequence in which the eye travels — from hero story to supporting detail.
13
65%
04BALANCE
The relationship between product, negative space, signage and light across the field of view.
12
60%
05COMMERCIAL IMPACT
The degree to which the layout invites consideration, interaction and purchase.
10
50%
TOTAL V/30 SCOREHighest possible score: 100%.
60/100
60%
NOISE → SIGNAL

When everything competes for attention, nothing becomes important.

Minimal luxury concept store with generous negative space and focused lighting
Brass and marble retail shelving crammed floor to ceiling with bags, shoes and boxes
⇔
NOISESIGNAL
  • HIERARCHY
  • SPACING
  • FOCAL POINTS
  • GROUPING
  • PRODUCT VISIBILITY
  • COLOR RELATIONSHIPS
  • STORYTELLING
  • CUSTOMER NAVIGATION

Less visual noise. More visual meaning.

CONTACT — V/END

How should
your customer
see your brand?

Let’s change the way your products, spaces and brand are experienced.

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